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HBOM Resources Help CQIs, Providers Reduce Smoking

HBOM Resources Help CQIs, Providers Reduce Smoking

Today, the leading preventable cause of death, disease, and disability in the United States is tobacco use. National studies show that 70% of smokers want to quit, but in Michigan only about 15% receive treatment. This critical gap is the current focus of one of the newest population health Collaborative Quality Initiatives (CQIs) in the Blue Cross Blue Shield of Michigan (BCBSM) Value Partnerships portfolio. The Healthy Behavior Optimization for Michigan (HBOM) CQI aims to ensure that all smokers who are interested in quitting receive the support and resources they need to be successful.

HBOM’s mission is to make “the healthy choice the easy choice,” which is accomplished in this case by providing tobacco cessation support throughout the state of Michigan through value-based reimbursement (VBR). In 2022, nine CQIs committed to working with HBOM to provide targeted, just-in-time tobacco cessation support to seize on their “teachable moment.” This approach draws on evidence-based behavior change strategies that leverage unique shifts in patient motivation around major health events, when they may find new motivation to commit to positive health behaviors like smoking cessation.

HBOM works with hospitals, clinics, and care teams across the state of Michigan through its partner CQIs to promote healthy behaviors among patients. They also provide partner CQIs and their respective members with the infrastructure and metrics to measure the impact of these changes. Although HBOM is primarily concerned with three health behaviors (smoking cessation, healthy eating, and physical activity), smoking cessation is their current focal point.

HBOM’s smoking cessation tools and resources are available in both paper and electronic formats to ensure equitable access, and are being shared widely at the patient, physician, and organization levels. Clinicians can share these materials with patients to increase access, awareness, and utilization of smoking cessation opportunities. One example includes a “Tap for Support” near-field communication (NFC) badge (see Figure 1) that clinicians and healthcare staff can wear for patients to scan with their phone, providing them with instantaneous online smoking cessation tools and resources.

Figure 1.

Another example is the Tobacco Cessation Box that HBOM tailored to meet the needs of those wishing to quit smoking. In addition to the badges, it includes HBOM’s Quit Smoking Resource Guide Tear Off Pad (see Figure 2), which providers can use as a discussion tool for Nicotine Replacement Therapy options. The box also includes a reference guide containing a high-level overview of tobacco cessation prescription medication options and HBOM’s VBR toolkit.

Figure 2.

When CQIs and their members wish to learn more or provide support beyond the resources mentioned above, they can connect with HBOM to discuss state-wide smoking cessation metrics, best practices, challenges, and collaboration opportunities. The HBOM collaborative meets regularly with participants and partnering CQIs to address challenges and improve population health. The team is also closely connected with the Michigan Tobacco Quitline and resource recommendations delivered by text message for anyone who wishes to quit smoking.

The MVC and HBOM teams have discussed plans to include HBOM resources in future relevant MVC report communications, such as those chronic conditions that are related to tobacco use. In the meantime, hospitals and physicians can request their own tobacco cessation boxes (see Figure 3).

Figure 3.

For more information on HBOM, visit their website.

As the Michigan Value Collaborative (MVC) continues to build its offerings for members, the Coordinating Center is cognizant that many other CQIs also partner with hospitals and providers throughout Michigan. Throughout 2022, MVC will post a series of blogs about some of its peer CQIs to showcase their activities and highlight collaborations with MVC. Please reach out to the MVC Coordinating Center with any suggestions or questions.

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New Collaborative MIBAC Seeks to Address Back Pain

New Collaborative MIBAC Seeks to Address Back Pain

Lower back pain is a common—and challenging—realm of healthcare that is the leading cause of disability globally. As many as 80-95% of patients presenting to primary care providers with this condition have no identifiable origin for their pain. The absence of a specific etiology is exacerbated by challenges related to treatment; although there are many treatment options, not all are evidence-based and there is rarely a simple, easy fix. In addition, most primary care physicians do not like managing back pain and feel they have not been adequately trained in musculoskeletal medicine.

With the above considerations in mind, researchers argue that greater attention is urgently needed in response to the rising burden and impact of this condition. Low back pain was, therefore, an ideal area of focus for the Blue Cross Blue Shield of Michigan’s Collaborative Quality Initiatives (CQI) portfolio. The Michigan Back Collaborative (MIBAC) was rolled out in 2021 and is based at Henry Ford Hospital. This new statewide quality improvement initiative focuses on better care for low back pain to address issues such as rising costs, rising disability, and patient and provider dissatisfaction (see Figure 1).

Figure 1

MVC Coordinating Center staff had the pleasure of meeting with the MIBAC team recently to learn more about the program, its focus, and goals. MIBAC has two components: training and quality analysis (see Figure 2). Training is the focus of the first year of commitment to the collaborative, with progression to quality analysis in years two or three. These components are all voluntary and participation in one is not contingent on completion of another.

Figure 2

MIBAC membership currently includes clinicians such as primary care physicians and chiropractors, as these are typically the “first-contact” clinicians for low back pain. As the program expands, there is a plan for additional provider types (including physical therapists and emergency room physicians) to become involved as members of the collaborative, and the MIBAC Coordinating Center is working to recruit more physician organizations as well as independent chiropractic practitioners from across the state of Michigan.

MIBAC’s evidenced-based training is available to all its providers and was delivered to more than 800 primary care and chiropractic practitioners in 2021. The curriculum was developed by Spine Care Partners and delivers information on a biopsychosocial model of spine care management. Education is provided on guidelines for referrals, imaging, and pain medication, with an emphasis on solutions and techniques that cultivate inter-professional and doctor-client partnerships. Training sessions are offered virtually and in-person and provide continuing educational credit.

MIBAC is also planning to provide data for clinicians to support more effective care patterns, better outcomes for patients, and greater satisfaction for clinicians and patients. The MIBAC database will integrate patient-reported outcomes (PROs) along with clinical and demographic data. The hope and goal of the MIBAC registry is to identify variations in practice and key quality metrics whilst building clinical and administrative “best-practices” in spine care. In order to establish a data cohort, MIBAC will focus on a six-month review and a six-month follow-up as their defining period. MIBAC plans to cultivate collaboration and networking between participating members at meetings, site visits, webinars, and other strategies.

To date, the MVC team has supported the MIBAC Coordinating Center to assess the utilization of appropriate imaging by providers to inform the development of the collaborative's VBR program. Moving forward, the MVC team will continue to work closely with MIBAC to explore other avenues to help achieve the collaborative's aim of achieving better care for low back pain for Michigan residents.

For more information on MIBAC, visit their website at https://mibac.org/.

As the Michigan Value Collaborative (MVC) continues to build its offerings for members, the Coordinating Center is cognizant that many other CQIs also partner with hospitals and providers throughout Michigan. Throughout 2022, MVC will post a series of blogs about some of its peer CQIs to showcase their activities and highlight collaborations with MVC. Please reach out to the MVC Coordinating Center with any suggestions or questions.